Blog

Putting Yourself in the ‘Trade Show’ Situation

Does the idea of speaking in front of a crowd make you cringe? Or the suggestion of doing a Facebook live video send you running for the hills? I think everyone has something that strikes fear in them when it comes to business and that’s okay but is it holding you back? Putting yourself in the situation or putting yourself out there is an incredibly scary thing to do however it’s also incredibly important to grow your business. In this video I talk about the times I put myself in […]

Why you can’t afford not to exhibit in 2019…

On the fence about exhibiting? Not sure it’s right for you or your business? Then you need to read this! (Or check out my live video about it here) The problem with trade shows is that they are often perceived as time-consuming, costly & stressful and that’s completely true … if they aren’t done correctly. It’s all about the planning (a more in depth blog on this later!) which is tricky if you lack the knowledge and experience of how trade shows work. Why are trade shows so important to […]

How To Make Networking Work For You…

When it comes to networking people often make the mistake of treating it differently to any other human interaction we have on a day to day basis. Networking is simply another word for connecting and we connect with people all the time, so why do we find networking so intimidating?     In my opinion it’s all about our mindset and how we approach it, the minute you mention the word ‘networking’ as a sales or marketing tool for business everyone piles on the pressure to give/receive as many business […]

Why ‘Go BIG or Go Home’ Isn’t The Best Approach…

Many small businesses perceive exhibiting at trade shows & expos as an insurmountable task that is only for bigger companies with more revenue and a larger sales force but that simply isn’t true. I won’t deny that exhibiting is a big invest however I’d like to bust the myth that having a big stand or a massive banner equals success because it doesn’t! You can do some much with a smaller space & a modest budget and I’m passionate about helping small businesses getting face to face with their ideal […]