Trade shows are an incredible way to showcase your business among those within your industry and beyond. Whether you’re a start-up or a global corporation, trade shows should never be underestimated as a tool to help your business develop. There are plenty of options out there for your business. National shows such as the Great British Business Show at the Excel in London which boasts 300+ exhibitors and a footfall of over 25,000 delegates, while other, more intimate shows at regional venues such as the Hampshire Business Expo in Farnborough offer you a more targeted audience. Regardless of the location, the diversity in exhibitors will help you establish new relationships.
First impressions are everything and trade shows are no exception. Your offering could be a world first, but when there are potentially 100+ exhibitors at trade shows, even the biggest fish can be swallowed up. The hardest task is making sure you grab the immediate attention of passers-by and although simple giveaway can be effective, I’d encourage you to be more creative with your budget. Your stand needs to tell a story - this is where I help shine a light on your business at the most suitable trade show event to attract the clients you want to work with.
- Ben Fielding [Blucando Ltd]
Allana has an obvious talent when it comes to exhibitions and events. Our presence was stronger and our results more than doubled. We’ve all learned so much working with Allana. Blucando has been changed forever thanks to her efforts!
- Angela Buckley [Blossoming Events]
Allana has helped me so much over the past few months so that my business is reaching out to more potential clients. When I was recently unwell Allana jumped in at a moment notice to run my trade stand. Not only did she pick up the brand in super quick timing but she probably signed more people up than I would of done. Every time we chat there is a positive point I take from our conversation that drives me forward to make those changes so that my Business is the best it can be. If in doubt just try a free consultation and see for yourself!
- Emily Gant [Mimi's Mummy Makes]
Prior to my consultation with Allana, I hadn’t really considered trade shows as I felt I wasn’t ‘ready’ or ‘big’ enough as a brand. Allana challenged my perceptions and coached me through a plan as to what to look for in a trade show to best suit my business and how I’d then capitalise upon having a stall at the event. She has been in touch regularly since and keeps me posted with any relevant opportunities for my business. Thank you Allana for breaking down my (incorrect!) assumptions for what my business needed to be to exhibit at this next level.